CREATORSPACE™ NYC: SUMMIT & EXHIBITION
In 2015, BASF celebrated its 150th anniversary by hosting a series of events called the Creator Space™ Tour in New York City in late May. To kick off this occasion, BASF hosted a Summit - Revitalizing Red Hook, an area devasted by Hurricane Sandy - for which they engaged us to develop the key topics, problem framework, workshops, solution methodology, and exhibition, as well as to tap local experts and Red Hook residents to crowd-source and co-create innovative solutions. Together, the mission was to share, debate and innovate towards tangible solutions to address key Urban Living challenges.
CREATE-A-THON DESIGN COMPETITION
Throughout this 24hr design competition, developed for BASF, we assembled and guided interdisciplinary teams composed of urban designers, red hook residents, artists, writers, and students to answer the following question: “How can we revitalize Red Hook’s built environment to invite people to work, play, and experience better urban living?”
On more than one occasion over the past 10 years, the city has explored the possibility of new transit projects such as a tram, or a new subway station, however, each proposal was scrapped. Why? Low population density does not justify the expenditure. While the desire of being mobile is innate among the citizens of Red Hook, the means to do so during all four seasons do not exist, preventing Red Hook from reaching its economic potential.